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Dell Technologies | 2019 - Present

 

Art Director | Dell Blue

As an Art Director at Dell Blue, I lead the ideation and production of dynamic content across multiple platforms, with a focus on amplifying product launches, events, and strategic initiatives. My role includes designing and developing web pages for premium gaming desktops, laptops, and software solutions, collaborating closely with cross-functional teams to ensure a seamless user experience. Leveraging industry-leading user interface tools like Figma, I wireframe, prototype, and provide continuous support throughout the development process to bring designs to life.

In addition to my web development work, I have extensive experience using the Adobe Creative Suite—Photoshop, Illustrator, Premiere Pro, and After Effects—to create both short- and long-form content for Dell's social and web channels. This includes producing engaging video content and static assets that effectively communicate product stories and elevate Dell’s brand presence. I also support in-person and event experiences by overseeing the design and production of signage, merchandising, and overall art direction, ensuring cohesive and impactful brand representation.

Collaborating with diverse creative teams, I translate customer stories into visually compelling assets and present innovative concepts to stakeholders across hardware, software, and business domains, enhancing Dell Technologies' presence both online and offline.

 

Content Designer | Project APEX

 

As a Content Designer on a specialized project team, I oversaw content production, strategy, and ideation for an as-a-service cloud storage solutions product. My responsibilities included crafting and implementing effecting content strategies to enhance the product's visibility and user engagement. 

Adobe Illustrator

Adobe Photoshop

Adobe Premiere Pro

Adobe After Effects

Adobe InDesign

Blender 3D

Figma

Canva

Graphic Design

Animation

Video Editing

Marketing Strategy

3D Sculpting

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