Brand identity for a grassroots foosball tournament and local event in Denver, Colorado. 

Role: Brand Designer

Scope: Branding, event design
Tools: Adobe Illustrator, Photoshop

Overview:

Create a bold, tongue-in-cheek brand identity for a rapidly growing local foosball tournament. The goal was to establish a look and feel that matched the energy of the event while giving it the polish of something much bigger.

Approach:

Designed the brand identity for the Bodega Boys Invitational, a bi-annual Denver-based foosball tournament hosted by me and my roommates. The branding blends vintage sports motifs with playful irreverence, building hype for what’s quickly become a can’t-miss social event in the area.

Outcome:

The inaugural Winter Classic drew over 40 players and dozens of spectators, solidifying the tournament’s place in Denver’s underground rec scene. The branding helped create a sense of legitimacy, anticipation, and fun — and continues to evolve with each new installment.