Branded motion and social design across @DellTech and @Dell channels on LinkedIn, Instagram, and X

Role: Art Director, Motion Designer, Editor
Scope: Social, motion graphics, animation
Tools: Adobe CC, After Effects, Premiere Pro, Illustrator, Photoshop, Blender

Overview:
Produced social-first content that delivered measurable impact for Dell Technologies' global channels. Projects included everything from customer stories and product spotlights to cultural moments and executive messaging — all crafted to differentiate Dell in a highly competitive tech landscape. 

Approach:
Every post starts with a focused concept. Whether it's a quick-hit animation or a fully illustrated narrative, I shape each piece from idea to final frame, fully in-house. The work is designed to feel fresh, timely, and on-brand, balancing performance needs with visual storytelling. 

Outcome:
Generated strong engagement across platforms and reached a wide global audience. Helped elevate Dell's social presence while supporting marketing, brand, and product teams with content that connects and performs.