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Dell Technologies

Art Director, Dell Blue | 2023 - Present

As an Art Director at Dell Blue, I spearhead the ideation and production of dynamic short-form content for the company’s social channels, primarily focusing on amplifying product launches, events, and strategic initiatives. Collaborating seamlessly with creative teams, I translate customer stories into captivating social materials, presenting innovative concepts to stakeholders across diverse business domains, including hardware, software, and beyond. I also ideate and execute short-form digital assets for Dell Technologies’ social channels and events.


  • Sought-after designer to work cross-functionally with stakeholders throughout business producing compelling digital content for wide-ranging technical audiences that have increased impressions and views.

  • Developed primary assets for the latest customer campaigns, helping to increase customer confidence in products and technology. 

Content Designer, Project APEX | 2020 - Present

As a Content Designer on a specialized project team, I oversaw content production, strategy, and ideation for an as-a-service cloud storage solutions product. My responsibilities included crafting and implementing effective content strategies to enhance the product’s visibility and user engagement.


  • Led customer content design for project APEX, an innovative as-a-service offering unveiled in late 2019. 

  •  Leveraged creative toolkit to ideate and execute production of internal and external marketing assets.

  • Translated multi-discipline content into concrete design for sales collateral.

Content Designer, Customer Engagement Platform | 2019 - 2020

– Managing day-to-day content design for the CEP, including governance of intranet spaces, production of digital assets, and maintenance of a team-wide tools repository.
– Utilized creative toolkit to up-level the visual identity of stakeholder-facing interfaces driving more engagement and interactivity.
– Managed brand review process in collaboration with producers and designers to ensure content met style guidelines to maintain Dell standard of excellence.  


– Supported WW Marketing social team in real-time content production, editing and copywriting.  
– Assisted in the execution of in-person and digital 
social activations.

Content Production Intern | 2018


University of North Carolina at Chapel Hill

BA - Editing and Graphic Design

Statistics and Analytics

University of Sussex

School of Media, Film and Music

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