Experience
Dell Technologies
Art Director, Dell Blue | August 2023 - Present
As the Art Director at Dell Blue, I lead the ideation and production of dynamic content across multiple platforms, with a focus on amplifying product launches, events, and strategic initiatives. My role includes designing and developing web pages for premium gaming desktops, laptops, and software solutions, collaborating closely with cross-functional teams to ensure a seamless user experience. Leveraging industry-leading user interface tools like Figma, I wireframe, prototype, and provide continuous support throughout the development process to bring designs to life.
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In addition to my web development work, I have extensive experience using the Adobe Creative Suite—Photoshop, Illustrator, Premiere Pro, and After Effects—to create both short- and long-form content for Dell's social and web channels. This includes producing engaging video content and static assets that effectively communicate product stories and elevate Dell’s brand presence. I also support in-person and event experiences by overseeing the design and production of signage, merchandising, and overall art direction, ensuring cohesive and impactful brand representation.
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Collaborating with diverse creative teams, I translate customer stories into visually compelling assets and present innovative concepts to stakeholders across hardware, software, and business domains, enhancing Dell Technologies' presence both online and offline.
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Sought-after designer to work cross-functionally with stakeholders throughout business producing compelling digital content for wide-ranging technical audiences that have increased impressions and views.
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Developed primary assets for the latest customer campaigns, helping to increase customer confidence in products and technology.
Content Designer, Project APEX | May 2020 - August 2023
As a Content Designer on a specialized project team, I oversaw content production, strategy, and ideation for an as-a-service cloud storage solutions product. My responsibilities included crafting and implementing effective content strategies to enhance the product’s visibility and user engagement.
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Led customer content design for project APEX, an innovative as-a-service offering unveiled in late 2019.
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Leveraged creative toolkit to ideate and execute production of internal and external marketing assets.
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Translated multi-discipline content into concrete design for sales collateral.
Content Designer, Customer Engagement Platform | May 2019 - May 2020
– Managing day-to-day content design for the CEP, including governance of intranet spaces, production of digital assets, and maintenance of a team-wide tools repository.
– Utilized creative toolkit to up-level the visual identity of stakeholder-facing interfaces driving more engagement and interactivity.
– Managed brand review process in collaboration with producers and designers to ensure content met style guidelines to maintain Dell standard of excellence.
Lenovo
– Supported WW Marketing social team in real-time content production, editing and copywriting.
– Assisted in the execution of in-person and digital
social activations.
Content Production Intern | 2018
Education
University of North Carolina at Chapel Hill
BA - Editing and Graphic Design
Statistics and Analytics
University of Sussex
School of Media, Film and Music
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