Ari from IT

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Project Goal:
Promote Dell APEX as-a-service offerings while identifying content strategies that generate organic engagement through social media.

 

Production:
Written, illustrated and animated by me using the Adobe Creative Suite

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Summary:
Ari from IT began as a limited animated series meant to showcase the lifestyle advantages afforded to IT pros when they employ APEX as-a-service storage solutions. The series quickly became among the highest performing assets on the @DellAPEX and @DellTech Twitter and LinkedIn handles, often outperforming content with paid promotion.